Kamelhuset was founded in the fall of 2015. Having been responsible for large companies such as Merrild Kaffe (Sara Lee), Gasa Group and DLG Food, I felt it was time to put everything I had learned and built up to good use and become involved with companies with a high corporate social responsibility profile.

A lot has happened to Kamelhuset since the outset. Kamelhuset is a co-owner of Hanegal A/S and through Future Food A/S also in Nr. Onsild, Top Food and GrisogKo, where in addition to being a co-owner, I am also on the board. Much of my time is dedicated to Future Food and Hanegal. Apart from that; I serve as Chairman of the Board at Trademark Textiles i Kolding and The Coffee Collective i Copenhagen and from April 2020 I was elected as board member of Merkur Andelskasse where I also serve as chairman for Merkur Climatefund.

See my CV below

Cees Kuypers

Cees Kuypers



Business experience
2020 – present day
Future Food. Co-owner & director

2017 – present day
Hanegal A/S Coownwr & Director

2013 – 2015
DLG, Group Vice President Food Division

2006 – 2013
Gasa Group, Group CEO

2000 – 2006
Merrild Kaffe, President Merrild Nordic

1998 – 2000
Sara Lee/DE Belgium, General Manager DE Coffee Systems

1993 – 1998
Ceteco Costa Rica, General Manager

1991 – 1993
Ceteco El Salvador, Commercial Manager

1989 – 1991
Ceteco Haiti, General Manager


2001              Stanford University – Executive program for Strategy & Organization

1999              Insead – Executive program “Achieving Outstanding Performance”.

1987              Masters in Business Economics, the University of Groningen, the Netherlands

I have been managing international companies for more than 25 years, the last 20 of which have been in Denmark. My strength lies in my commercial awareness and business acumen, and thus strategy, sales, marketing and business development. In my career, however, I have alternated between working with growth and business development on the one hand and turn-arounds on the other. I take responsibility for the companies and people I am involved with and am adept at creating a winner mindset in companies, even in difficult circumstances. My passion lies in the development of the interplay between people and business, where creativity and innovation are paramount. I do not beat about the bush and am efficient, even when making cuts and restructuring. My starting point is always market requirements, and the possibility of matching these with the value the company can add. I am highly results-oriented and persistent.

Parallel to my day job, I have expanded my horizons through professional board work. Over the past 20 years, I have occupied more than 30 board positions, both at a wide range of companies and at local political level. Through my international experience, I have gained respect for different cultures and learned to be flexible in my approach to problems and finding alternative solutions.

Selected competencies

Strategy and business development

  • Strategy plans based on thorough market analysis and insight
  • Innovation and product development that drive growth
  • Innovative forms of collaboration and partnerships
  • Customer-oriented, win-win solutions
  • Acquisition and divestment of companies

Management and leadership

  • Motivation and development of young talents
  • Crisis management and motivation of key people
  • Recruitment of key employees and putting together the right team
  • Communication adapted to all levels and in seven different languages
  • Management of, and participation in, professional board work
  • Deep understanding of the company’s strengths and weaknesses
  • Setting a new direction and future for the company based on opportunities
  • Making cuts at organisations without them falling apart
  • Leading by example
  • Communication and crisis management

Innovation, marketing and new models of collaboration

  • Injecting new energy and bringing in a fresh pair of eyes
  • Product development plans, market adaptation and execution
  • Understanding of the company’s strengths and weaknesses
  • Unconventional forms of collaboration and partnerships


Dutchman with a Swedish mother, moved to Denmark in 2000

Married to Margreet, a writer and IB teacher in Kolding

Three children; a son and two daughters who have flown the nest and are independent

Live in Sønder Stenderup, near Kolding

Runner, triathlete, sailor